SEO & AI searchWebsite migration SEO: keep your rankings
How to migrate a website, or rebrand to a new domain, without losing search rankings: the redirect plan, launch-day steps, and how Skip did it.
- Written by
Matthew Bishop- Published
Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
Notes on design, technology and what we’re making.
SEO & AI search
DevelopmentAstro CMS: the best options and what we use
The best Astro CMS options compared: Sanity, Keystatic, TinaCMS, Storyblok, Contentful and more, plus when you don’t need a CMS at all.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow project benchmarks: seven real builds
Pages, markets, redirects, CMS content and component libraries across seven Webflow builds we’ve delivered, and what the numbers mean for scoping yours.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs Astro: which suits your website?
Webflow or Astro for a marketing site? Who edits it, how changes go live, performance, cost and upkeep, from sites we’ve built on both.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs Next.js for marketing sites
Webflow or Next.js for your website? What each is built for, who edits it, what it costs, and when a marketing site needs a React framework at all.
- Written by
- Matthew Bishop
- Published
StudioHow to write a website proposal in Paper
How to write a website proposal from your call notes, with Paper and Claude: a template on your site’s grid, a clear scope, review passes and a PDF.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to build a website with Claude Code
A step-by-step guide to building a website with Claude Code, from Paper designs to launch: the stack, the rules, previews and checks, with real examples.
- Written by
- Matthew Bishop
- Published
DesignHow to design a website in Paper
A step-by-step guide to designing a website in Paper with Claude: tokens, page designs, states, accessibility and a clean handover to code, using our own site.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow for marketing teams: a complete guide
Everything we’ve learned building Webflow sites marketing teams run themselves: choosing it, scoping, migrating, publishing, markets, launch and search.
- Written by
- Matthew Bishop
- Published
SEO & AI searchWebflow SEO: a practical guide
Is Webflow good for SEO? What it handles for you, its built-in SEO tools, the settings to get right at launch, and templates that keep pages search-ready.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow support and maintenance explained
What Webflow support and maintenance involve: what Webflow looks after, what ongoing support covers, how a month runs, and what teams ask for first.
- Written by
- Matthew Bishop
- Published
DesignPaper design tool: what it can do for websites
What the Paper design tool can do for websites with Claude: variations side by side, comments Claude acts on, Snapshot, Figma paste and copy as code.
- Written by
- Matthew Bishop
- Published
DesignHealthcare website checklist for Australia
What Australian healthcare marketing teams should settle before a website build: audiences, claims, approvals, testimonials, forms, privacy and ownership.
- Written by
- Matthew Bishop
- Published
DesignMulti-country websites: one site or several?
How to set up a multi-country or multilingual website: translated locales, regional versions or separate sites, with real examples and how to choose.
- Written by
- Matthew Bishop
- Published
DevelopmentPublishing Webflow pages without a developer
What a marketing team can build and publish in Webflow on its own, what stays locked, how review on staging works, and what still needs a developer.
- Written by
- Matthew Bishop
- Published
StudioWebsite launch checklist: the first week live
A website launch checklist for the first week live: Search Console, analytics, forms, redirects and staging, then training and ongoing support.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs WordPress for B2B marketing teams
For most B2B marketing teams, Webflow is the better fit. When WordPress is still the right call, what each costs, and when custom code beats both.
- Written by
- Matthew Bishop
- Published
DevelopmentHow much does a Webflow website cost?
What a Webflow website costs: the site plan, the cost areas in the project, a scoping worksheet, and the six things that change the price most.
- Written by
- Matthew Bishop
- Published
SEO & AI searchA WordPress to Webflow migration plan
A WordPress website migration plan for moving to Webflow without losing content or links: seven steps, what won’t transfer, and lessons from real moves.
- Written by
- Matthew Bishop
- Published
SEO & AI searchAEO: how to write pages AI assistants quote
What answer engine optimisation (AEO) is, what we did on our own site so AI assistants quote it, and the tools we use to measure it.
- Written by
- Matthew Bishop
- Published
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