Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
Free llms.txt generator
Enter your website and get a ready-to-use llms.txt: a short summary of your business and your key pages, written for AI tools. No email needed.
Free, no sign-up. Takes about 20 seconds.
Your llms.txt for
Read it through and edit anything we got wrong, then upload it so it loads at .
Want to know if AI actually recommends you?
llms.txt is a small step. Our free AI visibility checker asks AI your buyers’ questions, compares you with the businesses it recommends instead, and gives you three priorities.
What is llms.txt?
llms.txt is a proposed standard (llmstxt.org): a short markdown file at the root of a website, at yoursite.com/llms.txt, that tells AI tools what the site is and which pages matter most. Think of it as a guided tour for language models, alongside robots.txt for crawlers and the sitemap for search engines.
It’s new, and AI assistants don’t all read it yet. It’s quick to add and does no harm, and it gives any tool that does read it a clean summary of your business. It won’t, on its own, get you recommended by AI. For that, the things that count are pages that answer buyers’ questions and other sites that link to you, which is what our free AEO assessment checks.
How it works.
Enter your website
Just the address. No email needed.
We read it
Your home page, your sitemap and up to 30 pages, in about 20 seconds.
Get your llms.txt
A summary of your business and your key pages, grouped and described, in the format llmstxt.org sets out.
Add it to your site
Upload it so it loads at yoursite.com/llms.txt. Check it reads right first, and edit anything we got wrong.
llms.txt, answered.What people ask about llms.txt and adding it to a website.
A markdown file at the root of a website (yoursite.com/llms.txt) that gives AI tools a short summary of the site and a list of its most useful pages, each with a one-line description. It was proposed at llmstxt.org in 2024.
Not much on its own, yet. Google has said it doesn’t use it, and AI assistants don’t all read it. It’s a quick, harmless addition, but the things most closely tied to being recommended by AI are pages that answer buyers’ questions clearly and links from other sites about your industry.
Save the file as llms.txt and upload it to your site’s root, so it loads at yoursite.com/llms.txt. On WordPress, use your host’s file manager or an SEO plugin that supports it. On Webflow and other hosted builders, look for an llms.txt option in your SEO settings; if there isn’t one, host the file elsewhere and redirect /llms.txt to it.
No. robots.txt tells crawlers what they may and may not visit. llms.txt doesn’t allow or block anything: it’s a summary and a reading list, written for language models.
Yes, read it through. It’s written from your pages, so it should be close, but you know your business best: tighten the summary, rename sections, and drop any page you’d rather not point AI towards.
Yes, with no sign-up. You can generate up to 10 files a day.
Rather someone handled it?
We build Webflow sites with AEO built in: llms.txt, structured data and pages AI can quote. Book 20 minutes with Matt.
Book a call with Matt