DesignA healthcare website planning checklist
What Australian healthcare marketing teams should settle before a website build: audiences, claims, approvals, testimonials, forms, privacy and ownership.
- Written by
Matthew Bishop- Published
Notes on design, technology and what we’re making.
Design
DesignOne site or regional sites for several markets
Translated locales, regional versions of one site, or separate sites on a shared system: how to choose when you sell in more than one country.
- Written by
- Matthew Bishop
- Published
DevelopmentHow teams publish pages without a developer
What a marketing team can build and publish on its own, what stays locked, how review on staging works, and the jobs that still need a developer.
- Written by
- Matthew Bishop
- Published
StudioWhat happens in the week after launch
What we check in a new site’s first week live: Search Console, analytics, forms, redirects and staging, then training and the move to ongoing support.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs WordPress for B2B marketing teams
For most B2B marketing teams, Webflow is the better fit. When WordPress is still the right call, what each costs, and when custom code beats both.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to scope and budget a Webflow website
The cost areas in a website project, a scoping worksheet to fill in before you ask for quotes, and the six things that change the scope most.
- Written by
- Matthew Bishop
- Published
SEO & AI searchA WordPress to Webflow migration plan
How to move a marketing site from WordPress to Webflow without losing content or links: seven steps, what won’t transfer, and lessons from real moves.
- Written by
- Matthew Bishop
- Published
SEO & AI searchWriting pages that AI assistants can quote
Pages AI assistants quote are mostly well written and technically sound. What Google, OpenAI and Anthropic say, and what to change on your own pages.
- Written by
- Matthew Bishop
- Published
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