DevelopmentSanity CMS: what it is and when to use it
What Sanity CMS is, what it costs and when it suits a marketing team, with the blog we set up for Generate and how it compares with WordPress and Webflow.
- Written by
Matthew Bishop- Published
Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
Notes on design, technology and what we’re making.
Development
DesignAHPRA advertising guidelines: a website guide
What AHPRA’s advertising guidelines mean for a health service website: testimonials and reviews, claims, titles, offers, images and penalties, page by page.
- Written by
- Matthew Bishop
- Published
DesignTGA advertising code: a website guide
What the TGA’s Therapeutic Goods Advertising Code means for a medical device or health product website: required statements, claims, reviews and gated pages.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow CMS: how to structure it
How to structure the Webflow CMS for a marketing team: what goes in collections, references, categories, URLs and SEO fields, from the sites we’ve built.
- Written by
- Matthew Bishop
- Published
SEO & AI searchAstro SEO: how to set it up
Astro SEO, set up properly: titles, canonicals, sitemap dates, structured data, robots.txt, llms.txt and redirects, from our own Astro site and its numbers.
- Written by
- Matthew Bishop
- Published
DevelopmentAstro vs Next.js for marketing sites
Astro or Next.js for a marketing site? How each builds pages, how much JavaScript it sends, who edits it and when a site needs a React app, from our builds.
- Written by
- Matthew Bishop
- Published
DevelopmentAstro web development for marketing teams
Astro web development explained for marketing teams: who it suits, when Webflow is the better fit, and our guides to building, SEO, CMS and migrating to Astro.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to build a website with Astro
How to build a website with Astro, step by step, from our own site: setup, components, content, SEO, forms and previews, and when moving to Astro pays off.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to use Sanity with Astro
How to use Sanity with Astro: what to keep in Sanity and what in code, the setup step by step, rebuilds on publish, images, roles and what it costs.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow to Astro migration: how to do it
How to move a site from Webflow to Astro: when it makes sense, when to stay, and the steps from CMS export and components to redirects and launch.
- Written by
- Matthew Bishop
- Published
DevelopmentWordPress to Astro migration: how to do it
WordPress to Astro migration, step by step: keep WordPress headless or move the content out, rebuild templates, redirect every URL and launch without surprises.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to connect HubSpot forms to Webflow
Webflow HubSpot integration, step by step: how to connect HubSpot forms to Webflow, map fields, add tracking and consent, sync events and gate content.
- Written by
- Matthew Bishop
- Published
DevelopmentWhat is Source by Webflow, and what changes?
Source by Webflow explained: code as the source of truth, AI agents and a visual canvas on the same site, when you can use it, and what it means for yours.
- Written by
- Matthew Bishop
- Published
SEO & AI searchHow to see if AI Overviews cite you
Search Console shows which pages appear in AI Overviews, not for which searches. How we track AI Overview citations, with our own numbers and the tools.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow Campaigns: what it is and who it suits
Webflow Campaigns explained: on-brand landing pages and ads from one brief, the tools it connects to, pricing, and when your Webflow site already does the job.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow forms: native, HubSpot or Salesforce?
Webflow forms compared with HubSpot and Salesforce forms on a Webflow site: spam, tracking, styling and who maintains them, from forms we've built for clients.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow Localization: how to set it up
Webflow Localization set up step by step: locales, translation, translated URLs, SEO, redirects and routing, from the multi-language Webflow sites we've built.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow MCP: what it does and how we use it
Webflow MCP connects Claude, ChatGPT and other AI tools to your Webflow site: what it can do, how to connect it, and how we use it for migrations and CMS.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow pricing: which plan you need
Webflow pricing explained, read 21 October 2026: why Premium suits most businesses, when Team fits a larger SaaS brand, and seats, Localize and Enterprise.
- Written by
- Matthew Bishop
- Published
DevelopmentFramer vs Webflow for marketing teams
Framer vs Webflow compared: design, CMS limits, editing, SEO, localisation and price, read from both platforms on 17 October 2026, and which suits your team.
- Written by
- Matthew Bishop
- Published
SEO & AI searchAEO vs GEO vs SEO: what’s the difference?
AEO vs GEO vs SEO explained: what each one aims for, where they overlap, what actually changes in practice, and how to tell whether it’s working.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow Lighthouse score: how to improve it
Webflow performance optimisation: how to improve a Lighthouse score, the Webflow settings that help, and the fonts, scripts and interactions that slow sites.
- Written by
- Matthew Bishop
- Published
StudioThe best Webflow agencies in Australia
The best Webflow agencies in Australia, from Webflow’s own Premium Partner directory: who they are, what Premium means, and how to choose one.
- Written by
- Matthew Bishop
- Published
SEO & AI searchWebsite migration SEO: keep your rankings
How to migrate a website, or rebrand to a new domain, without losing search rankings: the redirect plan, launch-day steps, and how Skip did it.
- Written by
- Matthew Bishop
- Published
DevelopmentAstro CMS: the best options, and what we use
Astro CMS options compared: Sanity, Keystatic, TinaCMS, Storyblok, Contentful and Payload, with prices and free plans, and when you don’t need a CMS at all.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow project benchmarks: seven real builds
Pages, markets, redirects, CMS content and component libraries across seven Webflow builds we’ve delivered, and what the numbers mean for scoping yours.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs Astro: which suits your website?
Webflow or Astro for a marketing site? Who edits it, how changes go live, performance, cost and upkeep, from sites we’ve built on both.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs Next.js for marketing sites
Webflow or Next.js for your website? What each is built for, who edits it, what it costs, and when a marketing site needs a React framework at all.
- Written by
- Matthew Bishop
- Published
StudioHow to write a website proposal in Paper
How to write a website proposal from your call notes, with Paper and Claude: a template on your site’s grid, a clear scope, review passes and a PDF.
- Written by
- Matthew Bishop
- Published
DevelopmentHow to build a website with Claude
How to build a website with Claude, step by step: using Claude Code from Paper designs to launch, with the stack, the rules, previews and real examples.
- Written by
- Matthew Bishop
- Published
DesignHow to design a website in Paper
A step-by-step guide to designing a website in Paper with Claude: tokens, page designs, states, accessibility and a clean handover to code, using our own site.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow for marketing teams: a complete guide
Everything we’ve learned building Webflow sites marketing teams run themselves: choosing it, scoping, migrating, publishing, markets, launch and search.
- Written by
- Matthew Bishop
- Published
SEO & AI searchWebflow SEO: is it good, and how to set it up
Is Webflow good for SEO? What it handles for you, its built-in SEO tools, the settings to get right at launch, and templates that keep pages search-ready.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow maintenance: what support includes
Webflow maintenance explained: what Webflow looks after, what ongoing support covers, how a month of support runs, and what teams ask first.
- Written by
- Matthew Bishop
- Published
DesignPaper design tool: what it can do for websites
What the Paper design tool can do for websites with Claude: variations side by side, comments Claude acts on, Snapshot, Figma paste and copy as code.
- Written by
- Matthew Bishop
- Published
DesignHealthcare website checklist for Australia
What Australian healthcare marketing teams should settle before a website build: audiences, claims, approvals, testimonials, forms, privacy and ownership.
- Written by
- Matthew Bishop
- Published
DesignMulti-country websites: one site or several?
How to set up a multi-country or multilingual website: translated locales, regional versions or separate sites, with real examples and how to choose.
- Written by
- Matthew Bishop
- Published
DevelopmentCan marketers use Webflow without developers?
Can marketers use Webflow without developers? Mostly yes: what a marketing team can build and publish on its own, what stays locked, and what needs one.
- Written by
- Matthew Bishop
- Published
StudioWebsite launch checklist: the first week live
A website launch checklist for the first week live: Search Console, analytics, forms, redirects and staging, then training and ongoing support.
- Written by
- Matthew Bishop
- Published
DevelopmentWebflow vs WordPress for B2B marketing teams
For most B2B marketing teams, Webflow is the better fit. When WordPress is still the right call, what each costs, and when custom code beats both.
- Written by
- Matthew Bishop
- Published
DevelopmentHow much does a website cost in Australia?
What a website costs in Australia in 2026: our price ranges ex GST, the Webflow site plan, the cost areas in a project and the six things that move the price.
- Written by
- Matthew Bishop
- Published
SEO & AI searchWordPress to Webflow migration: how to do it
WordPress to Webflow migration, step by step: how to move a site without losing content or links, what won’t transfer, and lessons from real moves.
- Written by
- Matthew Bishop
- Published
SEO & AI searchAEO: how to write pages AI assistants quote
What answer engine optimisation (AEO) is, what we did on our own site so AI assistants quote it, and the tools we use to measure it.
- Written by
- Matthew Bishop
- Published
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