Econohealth: a telehealth clinic, live in nine days.

Most clinics in this space look either clinical or like a supplement shop. We took Econohealth the other way: a simple lowercase wordmark, a cream background, a fresh green for every call to action, and photography of people outdoors, walking, cycling and talking, rather than products or white coats.

The type is clean and modern, set large for headings and plain for everything else, so the site reads as quick and straightforward, which is what patients switching clinics are looking for.

Econohealth isn’t tied to any product brand or supplier, so its doctors can recommend whatever suits the patient. The home page leads with that, calling the clinic brand agnostic, and because not every patient knows the term, one line underneath explains exactly what it means.

The rest of the site keeps to the same plain language: how it works in four steps, what it costs, and how to get in touch.

Health services in Australia can’t advertise the way other businesses do. The site talks about natural therapy and care plans but names no products, and its benefits describe the service, such as personalised care, a seamless experience and clear pricing, rather than outcomes.

Where a word could read as a claim, it came out. The pricing page carries disclaimers explaining how medicines are regulated in Australia and that a doctor decides what is suitable, and every clinician mentioned is AHPRA registered.

Patients comparing clinics want to know what it costs before they call. The pricing page sets out two options side by side: a free nurse screening to talk through their needs, and a doctor consultation with a small holding fee that is credited back.

Each option lists what it includes, with a clear next step: start your journey, or find out if you’re eligible.

The how it works page walks patients through the journey in four steps: a short enquiry form, a free screening call with an AHPRA-registered nurse, a phone consultation with an AHPRA-registered doctor, and ongoing care afterwards.

Every Get Started button leads into the clinic’s own intake form, consultations book through its existing booking system, and the contact form goes straight to the clinic’s inbox, so nothing new had to be learned to run it. Nineteen questions on the FAQ page, filterable by topic, answer the rest.

The designs were approved on 16 November 2025, the site was on staging four days later and live on 25 November, six days ahead of the clinic’s target. We submitted it to Google at launch, with structured data describing a medical business, page titles and a sitemap in place.

In December the clinic needed its privacy policy published for its LegitScript certification. It was live the same morning it was asked for, and once the certification came through, the LegitScript seal went into the site’s footer.