Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
SEO and AI search for the way people look things up now.
People ask ChatGPT, Perplexity and Google’s AI Overviews as well as searching. We make your site fast, technically sound and clearly structured, so search engines and AI assistants can find it, understand it and point people to it.
AI answers are built from pages machines can read.
Search engines and AI assistants rely on the same foundations: pages that load fast, can be crawled, and say clearly what you do, for whom and where. Most sites fall down on these basics long before content comes into it.
So we fix the technical foundations first, then shape your content around the questions customers actually ask, marked up so machines read it as easily as people do. Nobody can promise a ranking or an AI citation; we work on what makes them likely.
What’s included.
Technical SEO
Crawling, indexing, canonicals, sitemaps and metadata set up properly, so nothing stops your pages being found.
Webflow SEO: is it good, and how to set it upAI search & AEO
Answer engine optimisation: content and structure that AI assistants like ChatGPT, Perplexity and Google’s AI Overviews can understand and cite.
AI SEO servicesStructured data
Schema markup for your organisation, services, FAQs and articles, so search engines read the facts, not just the words.
Astro SEO: how to set it upAnswer-ready content
FAQs and pages planned around the questions your customers ask, with the answer up front.
Core Web Vitals
Speed and stability measured against Google’s thresholds, and fixed where they fall short.
Webflow Lighthouse score: how to improve itAI crawler access
Robots rules checked, so the search and AI crawlers you want can reach your pages, and the facts they need are clear and linked on the page. We can also keep an llms.txt file for the tools that read one.
Get a free AEO assessment of your siteRank monitoring
Track the searches that matter to your business and catch drops early.
Migration & redirects
Redirect maps for redesigns and platform moves, so old links keep working and rankings have the best chance of carrying over.
Website migration SEO: keep your rankings
How it runs.
Audit
What search engines and AI crawlers see today, page by page, and what’s stopping them.
Fix the foundations
Speed, crawling, metadata, structured data and redirects put right first, because everything else depends on them.
Answer the questions
Pages and FAQs shaped around what your customers ask, written so the answer comes first.
Monitor
Rankings and Search Console tracked regularly, and the next round of fixes planned from what we see.
In our clients’ words.
“Matt has been absolutely fantastic to work with! He delivered our website within the timeframe we needed and made the whole process smooth and easy.”
See it in practice.
Smokeball
Legal practice management software, Australia, UK and US
We’ve looked after their Webflow site since 2024. In 2026 we rebuilt their Australian, US and UK sites on one component system and launched all three on the same day.
Smileyscope
Medical technology, Australia and US
A new website for a VR medical device used during needle procedures, moved off Wix: Australian and US versions from one site, HubSpot-connected forms and referenced clinical claims, launched for World Health Expo in Dubai.
Altus
Project and portfolio management for Microsoft 365
A website their marketing team runs themselves, with training, a language selector across the site, FAQ schema and a technical SEO check.
Fresh Clinics
Medical aesthetics network, Australia and US
A rebuild across Australian and US sites with HubSpot forms, cookie consent set up with their privacy advisers, a planned SEO migration and FAQs on every page. We’ve kept building landing pages and features since launch.
Doctor Canna
Telehealth natural therapy clinic, Australia
A website for a nationwide telehealth clinic, built around checking eligibility and switching clinics, with the domain, Search Console and terms kept current, and changes made quickly when AHPRA asked for them.
SEO & AI search, answered.A few things people ask about seo & ai search before we start.
AEO, or answer engine optimisation, means shaping your website so AI assistants such as ChatGPT, Perplexity and Google’s AI Overviews can understand your content and use it in their answers. It builds on good SEO: clear structure, accurate facts, structured data and direct answers to real questions.
No one can, and it’s worth being wary of anyone who says otherwise. What we can do is remove the technical barriers and make your content clear, accurate and well structured, which is what these systems rely on when they choose what to show.
Technical fixes are usually picked up within weeks, once search engines recrawl the site. Rankings and visibility in AI answers build over months, as your content and reputation grow.