Websites that sell software, run by your marketing team.
Design, Webflow development and SEO & AI search for software companies. We’ve built for legal practice management software sold in three countries, and project management software for Microsoft 365 in English and German.
A software website has a lot to explain.
Buyers want to see the product, understand what it costs and know it fits how they work, often before they’ll talk to sales. So the site has to show the product rather than stock photos, set out pricing clearly, and answer the questions a buying team asks.
It also changes constantly: new features, launches, integrations, webinars and markets. We build it from components and a CMS your marketing team runs, so a new landing page or product page doesn’t wait for a developer.
Who we’ve worked with in software.Legal practice management, and project and portfolio management for Microsoft 365.
Smokeball
Legal practice management software, Australia, UK and US
We’ve looked after their Webflow site since 2024. In 2026 we rebuilt their Australian, US and UK sites on one component system and launched all three on the same day.
Altus
Project and portfolio management for Microsoft 365
A website their marketing team runs themselves, with training, a language selector across the site, FAQ schema and a technical SEO check.
What we do for software companies.
Product pages that show the product
Real product screens and close-ups instead of stock photography, and animated demos where they help, like the tabbed demo on Altus’s home page.
Altus case studyPricing pages
Plans set out clearly, and calculators where buyers want an estimate before they talk to sales. Altus’s updates as you choose a currency, a plan and the number of licences.
Landing pages your team builds
A component library your marketing team builds campaign, feature and webinar pages from, without waiting on a developer.
Publishing Webflow pages without a developerIntegrations, case studies and resources
CMS collections for integrations, case studies, blog posts and webinars, so adding one is filling in a form. Altus has 24 integration pages, and Smokeball’s US site brought across 718 blog posts and 77 case studies.
Several countries or languages
Translated versions of one site with Webflow Localization, or separate regional sites on one component library, depending on how your markets are run.
Multi-country websites: one site or several?Moving off WordPress or an old build
Content migrated, every old address redirected to its new page, and Search Console checked after launch, to protect the rankings you have.
A WordPress to Webflow migration planSEO & AI search
Technical SEO, structured data for your organisation, software and FAQs, and answer-first pages that search engines and AI assistants can quote.
SEO and AI search services
In our clients’ words.
“It’s been an absolute joy to work with Matthew from Superbrick! He’s managed to transform our Webflow website from a clunky mess to fast and well designed.”
SaaS, answered.What software companies ask us before they start.
For most SaaS marketing sites, yes. Your marketing team builds landing pages from components, the CMS holds the blog, case studies and integrations, and hosting and security come with the plan. The product itself stays in your own app: the website is the marketing site around it.
Yes. Altus’s pricing page has a calculator that updates as visitors choose a currency, a plan and the number of licences, and shows a monthly estimate. We build calculators to your own pricing rules.
Yes, in more than one way. Altus runs English and German from one Webflow site, with translated addresses and hreflang tags. Smokeball runs separate Australian, US and UK sites on one shared component library, because each market has its own marketing team.
Yes. Pages are built from approved components, and the blog, case studies, integrations and webinars live in the CMS, so publishing a post or a landing page doesn’t need a developer. New components and integrations still come to us.
Not if the move is planned. We compare the old and new sitemaps page by page, redirect everything that moves, and check Search Console after launch. A week after Altus launched, its marketing manager wrote that there were no SEO rankings “dropping off a cliff”.
Let’s talk about your software website.
Tell us where your site is now and what it needs to do. We’ll tell you honestly how we’d help.
Book a call with Matt