Branding that’s built to work on screen.
We create and refresh visual identities with the website in mind: a look that’s distinct, holds up on every screen, and is easy for your team to use.
Most brands are designed for print, then forced online.
A logo that disappears at small sizes. Colours that fail contrast checks. Fonts that can’t be licensed for the web. These problems show up the moment a brand meets a website.
So we design identities screen-first, then turn them into a system of styles and components, so your brand and your website are built from the same parts.
What’s included.
Visual identity
A logo or wordmark, colour palette and typography that give the brand a look of its own.
Brand refresh
Modernise an existing identity without losing what people already recognise.
Colour & typography
A palette and type system chosen to work on screen first, with contrast and legibility built in.
Moodboards & direction
Early visual directions to agree the look and feel before anything is finalised.
Brand guidelines
A style guide showing how the brand is used, so everyone applies it the same way.
Digital brand systems
Brand styles turned into design tokens and components, ready for the website and whatever comes next.
How it runs.
Discovery
We talk through who you are, who you’re for and where the brand needs to go, and gather what already exists.
Moodboards and direction
A small set of visual directions, shared with a recorded walkthrough so you can review them in your own time.
Identity design
The chosen direction developed into a logo, palette, type and supporting elements, with feedback built in.
Guidelines and handover
A style guide and files for every format, ready for your team, your website and anyone you work with.
In our clients’ words.
“Superbrick rebuilt our website and we are very happy with the result! Matt was easy to work with…”
Branding, answered.A few things people ask about branding before we start.
Not always. If your brand works but looks dated online, refreshing colour, type and imagery is often enough. If it no longer fits where the business is going, it’s worth doing both together, so the website is designed around the new identity from the start.
Yes. Often the best result keeps what people already recognise, such as a name, a mark or a colour, and modernises everything around it.
Logo files in the formats you need for screen and print, colour and type specifications, and a style guide showing how it all fits together. If we’re building your website too, the brand comes through as ready-made styles and components.