Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
Free AEO assessment: is your website ready for AI search?
See how easily AI assistants like ChatGPT, Claude and Perplexity can find, understand and recommend your business, and what to fix first.
Get my free assessment- A maturity score out of 5 across Content, Technical and Authority, and exactly what would raise it.
- How AI sees you: we put your buyers’ questions to AI and measure how often you’re mentioned, cited and recommended.
- Question coverage: the 50 questions your buyers are most likely to ask, and which ones your site answers.
- Your top three priorities, written for your site, with the pages to fix.
Teams we’ve worked with
Your assessment is running
We’re reading and putting your buyers’ questions to AI. Your report will arrive at , usually within ten minutes.
Nothing there after fifteen minutes? Check your junk folder, or reply to any of our emails.
What is answer engine optimisation?
Answer engine optimisation (AEO) is making your website easy for AI assistants like ChatGPT, Claude, Perplexity and Google’s AI Overviews to find, understand and recommend. Where SEO earns a place in a list of links, AEO earns a mention, or a citation, in the answer itself.
More buyers now start with a question to an assistant instead of a search. The assistant reads a handful of sources and recommends a few businesses. If your site is hard for AI crawlers to read, doesn’t answer the questions buyers ask, or isn’t mentioned anywhere else, you’re left out of that answer, however good your service is.
Most of what AEO needs is solid website practice: clear, specific pages, structured data, content that answers real questions, and a footprint beyond your own site. The assessment shows you which of those you have, and which you don’t.
What the assessment checks.
Content
Whether your site answers the 50 questions your buyers are most likely to ask, how recently it’s been updated, and whether pages lead with clear answers AI can quote.
Technical
Whether AI crawlers can reach and read your pages without running JavaScript, and whether structured data, your sitemap, metadata, speed and links help them understand the site.
Authority
The evidence that you can be trusted: an about page, real people, reviews and case studies, linked profiles, and mentions of you on other websites.
AI visibility
We put 16 questions your buyers might ask to Claude with web search on, the way a prospect would, and measure how often you’re mentioned, cited and recommended over competitors.
How it works.
Tell us your site
Your name, work email and website. It takes thirty seconds.
We read it the way AI does
We read up to 30 pages as AI crawlers see them, put your buyers’ questions to AI, and search the web for mentions of you.
Your report arrives
Usually within ten minutes: your score out of 5, what’s holding you back, and your top three priorities.
Talk it through, if you like
Book 20 minutes with Matt to go through your report and agree what’s worth doing first. No obligation.
How the scores work.
Each of the three categories, Content, Technical and Authority, scores from 1 to 5. Level 1 is where every site starts. Each level above it has a short list of requirements, such as organisation structured data or answering 60% of buyer questions, and is worth one point, shared between them: meet three of a level’s four requirements and it adds three quarters of a point.
Partial credit keeps the score fair: one near-miss doesn’t hide everything you do well above it. Your report lists every requirement, met or not, so the next step is obvious. Your overall score is the average of the three, rounded down. And because being recommended is the point, it’s capped by how often AI names you: under 10% of answers caps it at 2, under 25% at 3, and under half at 4.
AEO, answered.What people ask about answer engine optimisation and the assessment.
Answer engine optimisation (AEO) is making your website easy for AI assistants such as ChatGPT, Claude, Perplexity and Google’s AI Overviews to find, understand and recommend. You’ll also see it called generative engine optimisation (GEO), LLM SEO or AI SEO.
SEO aims for a high place in a list of search results. AEO aims to be named, quoted or cited inside an AI-written answer. They overlap a lot: crawlable pages, structured data and good content help both. AEO puts more weight on answering questions directly and on being mentioned across the web.
Yes. There’s no cost and no obligation. You’ll get your report by email, and if you’d like help with it, you can book a call. If you don’t, that’s fine too.
The assessment is designed for businesses, and each one costs us real money to run, so a work email keeps it to genuine requests. We send your report once and won’t add you to a newsletter unless you ask.
Usually under ten minutes. You don’t need to wait on the page: the report arrives by email with a link to the full version, which you can share with your team.
We ask Claude, Anthropic’s AI, with web search turned on, as a prospect would. Assistants differ in the details, but they reward the same things: pages they can read, clear answers and evidence from other sites. A site that does well with one tends to do well with the others.
The site checks are measurements of the pages we read. The AI parts, like question coverage and visibility, are generated by AI and vary from day to day, so treat them as a well-informed guide, not a guarantee.
Any public website, whether it’s built on Webflow, WordPress, Shopify, Squarespace or custom code. We only read what’s publicly visible, so we don’t need access to your site.
Every three to six months, or after a significant change to your site. We ask the same buyer questions for six months, so a second assessment shows what’s really changed. You can run one assessment per website per day.
Yes. Superbrick designs and builds Webflow and custom websites with AEO built in, and improves existing sites. Book a call and we’ll go through your report together and agree what’s worth doing first.
Rather talk it through?
Book 20 minutes with Matt and we’ll look at how AI sees your site together.
Book a call with Matt