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Strategy

We find the clearest path from what your business needs to what your website should do.

Explore strategy

What’s included

  • Page strategy
  • Landing page strategy
  • Site architecture
  • Content planning
  • Wireframes
  • Migration planning

Web design and development for Melbourne teams.

Superbrick designs and builds websites in Webflow or as code for Melbourne companies like Smileyscope, RAYS Wellness and Altus. We’re a Webflow Premium Partner, rated 5.0 on Google from 21 reviews, working from our studio in Brisbane.

Websites Melbourne teams run themselves.

Most of the Melbourne teams we work with have outgrown a site they can’t change without a developer. We design to their real content, build from reusable components, and set the site up so their marketing team can add pages and posts on their own.

Smileyscope, a medical-grade VR company in North Melbourne, moved off two separate Wix sites onto one Webflow site with Australian and US versions, every clinical claim referenced to its study. RAYS Wellness opened a South Melbourne store, and its site now sends each patient’s e-script to the right store automatically. Altus, with an office in Melbourne, moved from WordPress to Webflow, asked for German a week after launch, and now runs more than 100 German pages from the same site.

Websites we’ve built.For Melbourne companies, and teams across Australia and overseas.

  • Smileyscope

    Medical technology, Australia and US

    A new website for a VR medical device used during needle procedures, moved off Wix: Australian and US versions from one site, HubSpot-connected forms and referenced clinical claims, launched for World Health Expo in Dubai.

    • Design
    • Development
    • SEO & AI search
    The Smileyscope home page
  • RAYS Wellness

    Specialty pharmacy, Brisbane and Melbourne

    A calm Webflow site for a specialty pharmacy, live before its first store opened, with e-script uploads routed to the right store.

    • Design
    • Development
    The RAYS Wellness home page
  • Altus

    Project and portfolio management for Microsoft 365

    A website their marketing team runs themselves, with training, a language selector across the site, FAQ schema and a technical SEO check.

    • Design
    • Development
    • SEO & AI search
    The Altus home page
  • Fresh Clinics

    Medical aesthetics network, Australia and US

    A rebuild across Australian and US sites with HubSpot forms, cookie consent set up with their privacy advisers, a planned SEO migration and FAQs on every page. We’ve kept building landing pages and features since launch.

    • Development
    • SEO & AI search
    • Optimisation
    The Fresh Clinics home page
  • Econohealth

    Telehealth clinic

    A new brand and website, with patient enquiry forms, a privacy policy and their LegitScript certification shown on the site.

    • Branding
    • Design
    • Development
    The Econohealth home page
  • Endeavour Lotteries

    Charity lottery, Endeavour Foundation, Australia

    The new Membership site for the charity lottery’s rebrand, then campaign pages for every Prize Home draw, built from components their own team now uses.

    • Design
    • Development
    The Endeavour Lotteries Membership page

From a Melbourne client.

“Thanks again for all your amazing work on the website: we’ve had some excellent feedback already, plus 4x ‘Contact Us’ enquiries that have led directly to sales. That’s pretty rare in the healthcare space…”
Dr Evelyn ChanSmileyscope ↗

What we do for Melbourne businesses.

  • Website design

    Page designs built around your content and your customers’ questions, on desktop and phone, from a design system your team can extend.

    Website and UI design
  • Webflow websites

    Sites your marketing team runs itself: pages built from components, a CMS for posts and case studies, and hosting handled by Webflow.

    Our Webflow agency work
  • Custom-built websites

    Sites built as code when a project needs more control or app-like features, checked on a preview link before anything goes live.

    Webflow and custom development
  • Australian and overseas versions

    One site with a version for each country or language, like Smileyscope’s Australian and US sites, with search engines told which to show.

    Webflow Localization: how to set it up
  • Redesigns and migrations

    A new design and build for a site that’s stopped keeping up, moved from WordPress, Wix or HubSpot with every old address redirected.

    Website migration services
  • SEO and AI search

    Titles, structured data, redirects and answer-first pages, so Google and AI assistants can find and quote the site.

    AI SEO services

How a website project runs.

  1. First call

    A video call about your business, your current site and what the new one has to do, then a proposal that sets out the scope.

  2. Design

    A direction, then page designs for desktop and phone, reviewed in a shared Slack channel, with recorded walkthroughs to watch in your own time.

  3. Build

    The site built on a staging address, where you comment on the real pages while we test on every device. We plan most projects for two and a half to three months.

  4. Launch and look after

    Domain, redirects and search set-up on launch day, a week of close monitoring, then training. Support after that can be paused or ended with 30 days’ notice.

What our clients say.

Web design in Melbourne, answered.What Melbourne teams ask before they start.

The same as anywhere: it depends on scope, not the city. Most of our projects fall in these ranges, ex GST: a landing page $1,500 to $3,000, a marketing site $15,000 to $25,000, and a larger redesign with a migration, regions or languages $30,000 to $45,000.

Yes. Melbourne clients include Smileyscope, a medical device company in North Melbourne; RAYS Wellness, a pharmacy with a store in South Melbourne; and Altus, a software company with an office in Melbourne.

Our studio is in Brisbane City, and every project runs the same way wherever you are: a shared Slack channel, video calls for kickoffs and reviews, recorded design walkthroughs, and comments left on the staging site itself. Brisbane and Melbourne share a time zone for half the year and are an hour apart in daylight saving.

Yes. Smileyscope runs Australian and US versions from one Webflow site, with hreflang tags telling search engines which to show. Altus runs English and German from one site. Each version can have its own wording, pages and addresses.

We plan most projects for two and a half to three months from kickoff to launch. Smileyscope’s new site launched on the opening day of World Health Expo in Dubai; Altus’s move from WordPress to Webflow took 18 weeks.

Yes, and we also build from designs by your own designer or another studio. We build in Webflow when your team wants to edit pages themselves, or as code when a project needs more control.

Let’s talk about your website.

Tell us where your site is now and what it needs to do. We’ll reply personally, and book a video call to talk it through.

AI answers from our website, so they can miss things.