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Strategy

We find the clearest path from what your business needs to what your website should do.

Explore strategy

What’s included

  • Page strategy
  • Landing page strategy
  • Site architecture
  • Content planning
  • Wireframes
  • Migration planning

AI SEO, so ChatGPT and Google’s AI answers name you.

Your buyers ask ChatGPT, Claude, Perplexity and Google’s AI Overviews before they ever visit a website. We make sure those assistants can read your site, trust what it says and name you in their answers, starting with a free check of where you stand today.

AI answers are built from pages machines can read.

When someone asks an assistant which agency, clinic or software to use, it reads a handful of pages and writes an answer, naming the businesses it trusts. If its crawler is blocked, your facts are vague, or every page says what a hundred others say, you’re left out.

So we fix what stops AI tools reading your site, state the facts about you clearly in the page and in structured data, and build pages around the questions your buyers actually ask, with evidence only you have. We do the same on our own site, and publish what happens.

What AI SEO includes.

  • An AI visibility check

    What AI assistants say when buyers ask about what you do: whether they name you, who they recommend instead, and what to fix first.

    Check your AI visibility, free
  • AI crawler access

    Your robots.txt and firewall checked, so the crawlers behind ChatGPT, Claude, Perplexity and Google can read the pages you want them to.

    robots.txt and AI crawler checker
  • Structured data

    Schema for your organisation, services, people, FAQs and articles, so AI tools read the facts about you, not just the words.

    Schema markup generator
  • Answer-first pages and FAQs

    Pages that answer the question in their opening lines, with FAQs on the pages they belong to, written so an assistant can quote them.

    AEO: how to write pages AI assistants quote
  • Content AI tools can’t find elsewhere

    Your own numbers, client examples and opinions, which is what gets a page cited over the hundred others saying the same thing.

    AEO vs GEO vs SEO
  • An llms.txt file

    A plain summary of your business and key pages for the AI tools that read one, kept in step with the site.

    llms.txt generator
  • Tracking AI citations

    AI Overview impressions in Search Console, live checks of the searches that matter, and visits from AI assistants in your analytics.

    How to see if AI Overviews cite you

Sites we’ve built for search and AI.Smileyscope’s referenced clinical claims, Fresh Clinics’ 90+ FAQs on the pages they belong to, and Altus’s structured data and FAQ markup.

  • Smileyscope

    Medical technology, Australia and US

    A new website for a VR medical device used during needle procedures, moved off Wix: Australian and US versions from one site, HubSpot-connected forms and referenced clinical claims, launched for World Health Expo in Dubai.

    • Design
    • Development
    • SEO & AI search
    The Smileyscope home page
  • Fresh Clinics

    Medical aesthetics network, Australia and US

    A rebuild across Australian and US sites with HubSpot forms, cookie consent set up with their privacy advisers, a planned SEO migration and FAQs on every page. We’ve kept building landing pages and features since launch.

    • Development
    • SEO & AI search
    • Optimisation
    The Fresh Clinics home page
  • Altus

    Project and portfolio management for Microsoft 365

    A website their marketing team runs themselves, with training, a language selector across the site, FAQ schema and a technical SEO check.

    • Design
    • Development
    • SEO & AI search
    The Altus home page

How it runs.

  1. Check

    A free AI visibility check, then an audit of what AI crawlers can read and what assistants say about you today.

  2. Fix the foundations

    Crawler access, structured data, page titles and speed put right first, because every assistant depends on them.

  3. Answer the questions

    Pages and FAQs built around what your buyers ask AI assistants, with your own evidence in them.

  4. Track and improve

    AI Overview impressions, citations and AI referrals checked each month, and the plan adjusted to what they show.

In our clients’ words.

“Website seems to be running well and all very positive feedback after the launch (and no SEO rankings dropping off a cliff which is always a relief!)”
Nick Rivett, Marketing Manager, AltusAltus case study ↗

AI SEO, answered.What teams ask about AI search.

AI SEO is shaping your website so AI assistants such as ChatGPT, Claude, Perplexity and Google’s AI Overviews can read it, trust it and name you in their answers. It’s also called AEO or GEO. It builds on good SEO: crawlable pages, clear facts, structured data and direct answers.

SEO aims for a ranking in Google’s results; AI SEO aims for a mention or citation inside an answer. The foundations are the same, but AI tools reward direct answers, consistent facts about your business across the web, and evidence they can’t find on other pages.

Make sure its crawlers can read your site, state clearly what you do, for whom and where, answer your buyers’ questions directly on your pages, and earn mentions on other sites. Our free AI visibility check shows where you stand and what to fix first.

No one can: the assistants choose what to cite, and their answers change from day to day. What we can do is remove the barriers and give them clear, well-sourced pages, then track where you’re named so you can see what’s working.

Technical fixes are picked up once crawlers revisit, usually within weeks. On our own site, AI Overview impressions jumped two days after we published our journal, from under 10 a day to between 24 and 48. Citations for competitive questions build over months.

The AI visibility check is free. After that, AI SEO usually runs as part of ongoing support, from $450 a month ex GST, or as part of a website project. We quote it after a first call, based on what the check finds.

Find out what AI says about you.

Start with the free AI visibility check, or tell us about your site and we’ll reply personally.

AI answers from our website, so they can miss things.