Services
Strategy
We find the clearest path from what your business needs to what your website should do.
What’s included
- Page strategy
- Landing page strategy
- Site architecture
- Content planning
- Wireframes
- Migration planning
Branding
We shape a distinct visual identity that works on screen first and carries through everything you make.
What’s included
- Visual identity
- Brand refresh
- Colour & typography
- Moodboards & direction
- Brand guidelines
- Digital brand systems
Recent work
Design
We turn the plan into a distinct, usable design that feels right for your brand and works across every screen.
What’s included
- Website design
- UI design
- Responsive design
- Design systems
- Visual direction
- Content presentation
Development
We build fast, reliable websites in Webflow or with custom code, with the integrations each project needs.
What’s included
- Webflow development
- Custom website development
- Custom interactions
- Performance engineering
- CRM & email integrations
- Booking & payments
SEO & AI search
We make your site easy for search engines and AI assistants to find, understand and point people to.
What’s included
- Technical SEO
- AI search & AEO
- Structured data
- Answer-ready content
- Core Web Vitals
- AI crawler access
Optimisation
We keep improving what happens after launch, using real behaviour data to turn more visitors into enquiries.
What’s included
- Conversion optimisation
- A/B changes
- Landing pages
- Copy reworks
- Analytics & heatmaps
- Monthly improvements
Recent work
Latest
The newest posts, across every topic.
Design
Planning and designing websites, and the tools we use.
Development
Webflow, Astro, Claude Code, CMS choices and what builds really take.
SEO & AI search
Getting found in Google and quoted by AI assistants.
Studio
How we run projects, from proposals to launch week.
Healthcare SEO, for Google and AI search.
SEO and AI search for health tech companies, clinic groups and telehealth providers: pages that answer what patients and clinicians ask, that Google trusts and AI assistants can quote, written so your compliance team can sign them off.
Why health search is different.
Google holds health pages to a higher standard than most, because bad advice can hurt people. It looks for real expertise, clear authorship and sources. In Australia, AHPRA’s advertising guidelines and the TGA’s rules also limit what you can claim and how you use testimonials.
And more health questions are now answered before anyone clicks, in Google’s AI Overviews and assistants such as ChatGPT. The sites that get cited answer the question directly and back it up. We build pages that do both, inside the rules.
What it has to get right
- A higher bar from Google
- Claims within AHPRA and TGA rules
- Questions AI answers first
- Patients and clinicians searching differently
Healthcare websites we’ve built.From a medical device maker’s referenced claims to a clinic network’s 150+ articles carried across without losing their rankings.
Smileyscope
Medical technology, Australia and US
A new website for a VR medical device used during needle procedures, moved off Wix: Australian and US versions from one site, HubSpot-connected forms and referenced clinical claims, launched for World Health Expo in Dubai.
Fresh Clinics
Medical aesthetics network, Australia and US
A rebuild across Australian and US sites with HubSpot forms, cookie consent set up with their privacy advisers, a planned SEO migration and FAQs on every page. We’ve kept building landing pages and features since launch.
Econohealth
Telehealth clinic
A new brand and website, with patient enquiry forms, a privacy policy and their LegitScript certification shown on the site.
What healthcare SEO includes.
Technical SEO
Fast pages, clean addresses, a sitemap and canonical tags that match, and Search Console checked for anything Google can’t crawl or index.
SEO and AI searchContent within the rules
Pages planned around what patients and clinicians search for, with claims referenced and testimonials handled the way AHPRA and the TGA expect.
Healthcare website planning checklistAnswer-first pages and FAQs
Each page answers its question in the first lines, with FAQs stored once in the CMS and shown where they belong, so AI assistants can quote them.
Writing pages AI assistants can quoteStructured data
Schema for your organisation, services, locations, practitioners and FAQs, so search engines and AI tools read the page the way you mean it.
Schema markup generatorLocation pages and Google Business Profiles
A page for each clinic with its address, hours and services, matching its Business Profile, so local searches find the nearest one.
Migrations without losing rankings
Every old address mapped and redirected before launch. Fresh Clinics moved 150+ articles off HubSpot with 324 redirects.
Fresh Clinics case studyTracking AI visibility
Where you show up in Google’s AI Overviews and AI assistants, checked against the searches that matter to you, alongside Search Console.
How to track AI Overview citations
How it runs.
Audit
We review the site, its Search Console data and the searches your patients and buyers make, and check where you appear in AI answers.
Plan
A list of fixes and pages in order of what they’re worth, agreed with you and with your compliance team’s review built in.
Fix and build
Technical fixes first, then new and rewritten pages, FAQs and structured data, each signed off before it goes live.
Track
Rankings, enquiries and AI citations checked each month, and the plan adjusted to what the numbers show.
In our clients’ words.
“Thanks again for all your amazing work on the website: we’ve had some excellent feedback already, plus 4x ‘Contact Us’ enquiries that have led directly to sales. That’s pretty rare in the healthcare space…”
Healthcare SEO, answered.What healthcare teams ask about search.
Google holds health pages to a higher standard, because bad advice can hurt people. It looks for expertise, clear authorship and sources. Australian healthcare marketing also works under AHPRA’s advertising guidelines and the TGA’s rules, which limit testimonials and claims. Pages have to rank and stay within the rules.
We plan and structure content with the rules in mind: claims referenced, testimonials handled carefully and disclaimers where they’re needed. The words come from your team or a copywriter we recommend. We’re not your regulatory advisers, so every claim goes through your compliance team before it’s published.
No one can guarantee it: Google chooses what to cite. What we can do is make your pages easy to quote, with direct answers, FAQs, structured data and clear sources, and track where you’re cited so you can see what’s working.
Technical fixes can show in Search Console within weeks. New content usually takes three to six months to settle into its rankings, and longer for competitive searches. We report monthly so you can see progress before the results arrive.
Yes. Smileyscope and Fresh Clinics both run Australian and US versions from one site, with hreflang tags telling search engines which version to show in each country.
Let’s talk about your search.
Tell us about your site and who you need to reach. We’ll reply personally, with what we’d fix first.
Book a call with Matt